Silver Engineering won 3 tenders in the first month after we redesigned their capability page
A construction firm with a 2014-era website was losing tenders before the bid even opened. We rebuilt the capability statement page — and the calls started coming.
Silver Engineering had been in business 22 years. Three offices. Forty engineers. Real projects under their belt — a port logistics facility, two factory plants, a multi-story commercial complex. Their problem wasn’t capability. It was that the procurement officers at the firms inviting tenders couldn’t tell.
Their old site (built 2014, last updated 2017) read like a generic “we are leading construction company in Bangladesh” brochure. Project photos were thumbnails on a single page. No team bios. No certifications listed. No way to download a capability statement PDF.
When a procurement officer at a Group of Companies receives 22 tender bids, the ones that get short-listed are the ones whose websites prove they can deliver. Silver’s site wasn’t proving anything.
What we built
The redesign focused on a single page: /projects — the capability statement.
- Project portfolio with real metrics: square footage, completion timeline, contractor relationships, photo sets per project (10–20 images each).
- Team page with engineer credentials: BUET, MIST, KUET grads listed, PMP certifications shown, years of experience badged.
- Tender intake form: download our company profile PDF, request a meeting, get a callback within 24 hours.
- Service area map: Chittagong, Dhaka, Khulna — clear coverage.
- Press + recognition strip: BASIS, IEB, mentions in The Daily Star and Prothom Alo.
We didn’t invent any of this content — Silver had it all sitting in spreadsheets and email threads. We just put it on the website.
The first month
Within four weeks of launch:
- 3 tender invitations directly attributed to the new site (procurement officers said “we saw your projects page”)
- 11 capability statement PDF downloads
- 1 follow-up meeting from a Group of Companies that hadn’t worked with them before
Total project value of the three tenders: ৳4.2 crore.
The site cost less than one of those tenders’ bid bonds.
The lesson for industrial / B2B clients
Trust signals win industrial work. A procurement officer reviewing 22 vendors will spend 90 seconds on your site. In that 90 seconds, they’re looking for: Have you done work like ours? Who are the engineers? Are you credentialed? How fast can we reach a decision-maker?
Every page of your site should answer one of those questions clearly. If it doesn’t, cut it.
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