Five steps, every project: a scoping call, a fixed quote in writing, a 50% deposit before we touch code, weekly build demos, and a sign-off before launch. You approve each milestone — you never pay for work you haven't seen.
Every project — from a $1,500 Launch site to a custom platform build — runs through the same five milestones below. Nothing skips a step because the invoice is bigger.
A focused call, not a sales pitch.
A 30–45 minute call — video or phone, your timezone. You walk us through what you're building, who it's for, and what “done” looks like in three months. No 40-question form first — if it's a fit, we move straight into scoping.
One number, in writing — not a range.
Within two business days you get a written proposal: exact scope, exact price, exact delivery date. Every package — Launch, Business Pro, Commerce, or a custom-scoped Platform build — is quoted as one fixed number; see the full breakdown on the pricing page. Nothing grows into an hourly bill once work starts. pricing page .
Half down. Design comes first — before any code.
Once you approve the quote, we invoice 50% of the total as a deposit — that puts the project on the calendar. That money funds design, not blind development: you review wireframes, then full visual design, and sign off on the design-approval milestone before a single page gets built.
You watch it get built, not just the finished result.
Development runs against a live staging URL from week one, so you check progress any time — not just on delivery day. Every week you get a short demo update: what shipped, what's next. When every page and feature in the SOW is built and working, we mark the dev-complete milestone and walk you through it live. Larger Custom Platform builds add a mid-build milestone here too.
You approve the live build — then we keep watching it.
Before launch, you get a checklist and a final walkthrough covering every page, form, and integration tested together. Once you sign off, we deploy to your production domain, configure SSL and DNS, and submit your sitemap to Google. The remaining balance is due at this milestone, and code plus content ownership transfers to you — nothing held back. From there, a care plan takes over: monitoring, backups, and a guaranteed response window. care plan .
No surprises on the invoice, same as no surprises on the build. This is exactly how money moves through a project — nothing here is negotiated case by case.
The written scope is the contract. Anything outside it goes through one extra step — not a silent timeline slip.
Every project starts from a written SOW: every page, every feature, every integration — and what's explicitly out of scope. If it's not in the SOW, it's not in the price. If it's not in the price, it's not a surprise on your invoice.
Need something added mid-build? We write it up as a change order: what it adds, what it costs, and what it does to the delivery date. You approve it before we touch it — that written step is how a fixed price stays fixed.
Ask and we'll send a redacted sample Scope of Work from a comparable project. Need an NDA signed first? We'll sign yours, or send ours — whichever you prefer. Nothing here stays hidden until after you've paid. Read more about who's behind the work on our About page.
Our reply-time promise on every email, call request, and quote follow-up — most replies land the same day.
Not vague promises — specific commitments tied to the milestones above.
The number in your written quote is the number you pay for that scope. If we misjudge the work, that's on us — not billed to you as a surprise change order.
Every package ships with revision rounds built into the design milestone — 2 on Launch, 3 on Business Pro and Commerce. Anything that doesn't match the approved design gets fixed at no extra charge.
Anything that breaks in the first 30 days after launch — and isn't a new feature request — gets fixed free. That's separate from your care plan, which takes over after.
What buyers ask before the first invoice — payments, changes, and what happens if something's wrong.
› start a project
Tell us what you're building. You'll have a written scope and a fixed price in your inbox within two business days — no vague estimate range, no open-ended hourly clock.